Job Posting: Digital Marketing and SEO Specialist at Zit.ng
Position: Digital Marketing and SEO Specialist
Location: Hybrid (Nigeria-based preferred)
Employment Type: Full-time
About Zit.ng
Zit.ng is Nigeria's premier online marketplace for electronics and home appliances. We pride ourselves on delivering a seamless shopping experience, offering a wide range of quality products with exceptional customer support. Our platform is built on Django, ensuring a robust and scalable foundation for our e-commerce operations.
To achieve this vision, we are seeking a dynamic and results-driven Digital Marketing and SEO Specialist. This role is pivotal in ensuring Zit.ng's online presence continues to grow, driving traffic, improving search rankings, and effectively managing our brand reputation across multiple platforms.
Key Responsibilities
Search Engine Optimization (SEO):
- Develop and implement a robust SEO strategy to improve organic search rankings and drive traffic.
- Conduct detailed keyword research to identify opportunities for content optimization and new pages.
- Optimize website structure, on-page elements, and content for maximum SEO impact.
- Monitor and analyze site performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.
Google Ads & Paid Campaigns:
- Create, manage, and optimize Google Ads campaigns to ensure high ROI.
- Design and execute PPC strategies, including search, display, and remarketing campaigns.
- Monitor ad performance, analyze data, and implement improvements to maximize conversions and minimize cost-per-click (CPC).
Brand Management & Awareness:
- Lead branding initiatives to establish Zit.ng as a trusted and recognizable name in Nigeria's e-commerce space.
- Develop strategies to strengthen our brand's voice and presence across all digital platforms.
- Collaborate with the content team to produce engaging blog posts, social media content, and email campaigns that align with our brand values.
Analytics & Reporting:
- Provide regular performance reports and actionable insights based on data analysis.
- Track and measure key performance indicators (KPIs), including traffic, conversion rates, and ROI.
- Use A/B testing and other techniques to optimize campaigns and strategies.
Qualifications
Required
- 5+ years of experience in digital marketing, SEO, and Google Ads campaign management.
- Proven track record of driving organic traffic growth and improving search rankings.
- Expertise in Google Ads, including search, display, and shopping campaigns.
- Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (Google Analytics, Google Search Console).
- Strong understanding of social media advertising and its role in brand building.
- Exceptional writing and communication skills.
Preferred
- Experience with e-commerce platforms and product optimization strategies.
- Knowledge of content marketing strategies for driving engagement and conversions.
- Familiarity with brand management tools and techniques.
- Basic understanding of web development, including HTML and CMS systems (e.g., WordPress, Django CMS).
Soft Skills
- Strong communication and collaboration skills.
- Self-motivated, with the ability to work independently and manage time effectively.
- Problem-solving mindset and a willingness to learn new technologies.
- A creative thinker with an analytical mindset.
Why Join Zit.ng?
- Work on a dynamic, growing platform that serves thousands of users across Nigeria.
- Opportunity to shape the future of Zit.ng, including app development for Android and iOS.
- Flexible working environment with opportunities for growth and career advancement.
- Competitive salary and benefits package.
How to Apply
Interested candidates are invited to submit their resumes and a cover letter detailing their experience and how they can contribute to Zit.ng's success. Please include links to your portfolio or GitHub profile showcasing relevant projects.
Join Zit.ng today and be part of a team that's redefining e-commerce in Nigeria!
