1. KEY FEATURES
2. Breathtaking colour and detail with 4K HDR10 Pro
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4. 4K picture quality, upscaled visual and surround sound from the alpha 7 4K AI Processor Gen8
5. 
   
6. New AI button, voice controls, drag and drop functions on the AI Magic Remote
7. 
   
8. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity
9. 
   
10. High resolution on a massive Ultra Big TV screen

Meet the powerful and smart alpha 7 AI Processor Gen8

With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before.

4K Super Upscaling brings every frame to life

LG's powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity.

HDR10 Pro

Vibrant colors and brightness takes the screen resolution to new heights. Jump into elevated image quality with sharper contrast.

AI Magic Remote completes the AI experience

Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.

Al Voice ID

LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.